Management Accounting System Design in Manufacturing Departments Essay

The model was tested by means of empirical data collected from a questionnaire addressed to 160 production managers. The response rate was 82. 5%. The ? ndings provide some support for the notion that organizations adapt their MAS design to the control requirements of the situation. Furthermore, the study o? ers some empirical support for the existence of suboptimal equi? nality. That is, in situations which lack of a single dominant imperative, several alternative, and functionally equivalent management control system (MCS) designs, may arise. O 2004 Elsevier Ltd. All rights reserved. Introduction Since the mid-eighties, there has been a trend in manufacturing towards customization and novel approaches to organizing production, including JIT/TQM models of control (Schonberger, 1986; Womack, Jones, & Roos, 1990). The pursuit of such strategies poses signi? cant challenges for the management since they typically imply intensi? ed interdependencies among functionally di? erentiated departments and new means of managing the work? ow (Bouwens & Abernethy, 2000; Kalagnanam & Lindsay, 1998). The multiple contingencies model stems from recognition that the demands placed on MAS design by multiple contingencies may con? ict (Fisher, 1995), i. e. , attempts to satisfy one demand may mean that other demands cannot be satis? ed. It is also explicitly assumed that the need for coordination and control can be met by several alternative, and equi? nal, management control system design strategies. The assumption is justi? ed by the long-held view that management control subsystems may not only complement each other but also substitute for each other (Fisher, 1995; Galbraith, 1973; Mintzberg, 1983). The remainder of the paper is structured as follows. The following two sections de? ne the constructs, develop the theoretical model, and conclude with a number of exploratory propositions. The process of data collection and data analysis is then detailed in the fourth section. The results of the study are presented and discussed in the ? fth and sixth sections, respectively. The last section contains concluding comments and some suggestions regarding future research. De? nition of constructs For a long time there has been an interest among scholars in documenting ? relationships between features of context in which the organization operates and its management control arrangements.

Help Improve own and team practice in schools Essay

The ability to reflect on one’s own practice is crucial because you can evaluate your effectiveness and assess how well you think you are doing and identify any areas that need improvement or development. 1.1 Take a note of children and young people’s responses to own practice My placement is working with year 4 children who I engage with well and I get the general impression from their responses to my interaction with them that they enjoy working with me and that I assist their development. I had written feedback from one of the Teaching Assistants I work with and she has written; â€Å"Juley gets on well with the staff and has a natural rapport with the children†. This evidence supports my own belief that my practice is at the right level and style for 8 and 9 year old children. One of the more articulate children in my class said to me a 2 weeks ago â€Å"I really like working with you Miss. Hickman, you make maths fun†. One of the children I work with a lot who struggles with concentrating for any length of time asked me to help them read their book as I have done on a number of occasions. I asked him why he wanted me to help and he replied â€Å"I like how you explain things â€Å". My responses to any of the children when I sit down to work with them is always positive with lots of smiling and leaning in to me and at the beginning or end of class the children often come up to me to show me something or tell me something about their weekend which demonstrates to me that the children enjoy interacting with me. 1.2 Ask for constructive feedback on own practice from colleagues For this part of the assignment I produced a document which requested feedback from the Year 4 teacher I mainly work with and the TA I spend a lot of time working with. I handed this in last week and I collected the report this week when I attended school for my placement. I have included the two completed forms in this report . Read more:  Teamwork in Schools Essay The Year 4 teacher who I work mostly with also gave me a good feedback report including the comments â€Å"Excellent group and 1-2-1 work† and â€Å"great support to less able children†. The only development area he has highlighted is â€Å"to work with G&T (Gifted and talented) children more† which when I spoke to him he stated that this was not a failing on my part but down to him allocating me such groups to work with and he has written on the form in relation to  this goal â€Å"Teacher driven† so I know it is for him to allocate to me in the future. Again I am very encouraged by his feedback on the form and in person and this indicates to me that I am performing well and in the right manner. 1.3 Take notes of responses to own practice from others The Teaching Assistant gave me very positive feedback, including stating â€Å"She is very capable and willing to carry out any task give to her† and she also wrote â€Å"Juley gets on well with the staff and has a natural rapport with the children†. I am very pleased with this feedback which she has based on examples which she has given in her report. I feel I am performing to the best of my ability and the positive comments give me much encouragement that I am performing my role well and this motivates me to continue in the same vein. She did not highlight any areas for development but when I spoke to her she suggested that in order for me to get a wide range of experience I sometimes attend school for the afternoon sessions as this is when the children do other activities such as art and science which would be good experience for me. I currently only attend on morning sessions and hence my only experience with regards to subject matter is literacy and maths. I shall make a point next term of changing the sessions I attend to widen my experience and develop myself further. 1.4 Evaluate all aspects of own practice See attached job description and marked areas evaluating my performance. Section 2 Be able to improve own practice 2.2 Describe the importance of continuing professional development Continuing professional development (CPD) is almost always crucial in any position in any industry. In order to perform to the best of your ability as a school staff member a key aim should be CPD. This ensures that knowledge is developed and kept up to date and ones skills are honed and built upon. Within education teaching techniques are always changing and evolving and CPD assists in a fundamental way with keeping up to date with these changes. If a school promotes CPD then it is likely that it, as an institution, regularly reviews procedures and practices in vital areas such as safeguarding and Health and Safety. From an individual’s perspective being proactive in ones CPD gives a sense of achievement and confidence will be  instilled. This makes for a good and proficient teaching assistant who is prepared to seek feedback from colleagues and amend or change their own practices accordingly. In terms of an individual developing their career CPD is essential as investing in this demonstrates that there is an interest in progressing and developing the role. It is crucial that a written record is kept of one’s professional development in a file with dates, names of courses, certificates, appraisals and other relevant information. Appraisals are an essential part of CPD and are a way of identifying strengths, areas to improve and ways to improve. It can identify goals and targets which can then be worked towards and development measured using the SMART model. Section 3 Understand the work of the team 3.1 Describe why team work is important in schools In all areas of working life team work is of great importance. Team work means that a shared sense of purpose is felt and a common purpose is identified. This bonds individuals into a team and creates the ideal scenario for success and achievement. The identification and understanding of an individual’s role and that of the other team member’s roles is crucial as is the recognition of how the different roles complement each other and work together. Regular meetings with regards to roles and aims of the team are a very important part of the process of working as a team. The meetings enable the team to prioritise ways of working together, it enables the team to reflect on progress to date and to set new goals and identify other ways of getting the best out of being a team. A successful team can be represented by various characteristics which include respect for one another, a sense of purpose, commitment to the aims of the team which are demonstrated every day by each team member and regular communication between team members. Another very positive factor of a good team with members getting on well together is that it provides a good role model for children, they will recognise the respect the adults have for each other. 3.2 Describe the purpose and objectives of the team in which they work. The main purpose of team work is: -To promote children’s learning and behaviour. – To share both experiences and acquired knowledge in order to achieve better results with teaching and supporting children. -To promote equal opportunities and positive attitudes and to support diversity. – To provide a safe emotional environment for children. – To motivate children to use their full intellectual potential. – To support and respect one another. -To foster the good relationships and links already created with the local community and families. Within a work role it is highly likely that you will in fact be a member of a number of teams and they will have different specific objectives such as supporting a named child or to give general support within a specific class. However it is usually the case that the more general objectives of all the different teams have at least some, if not all, of the objectives listed above. 3.3 Describe own role and responsibilities and those of others in the team. Within any team in any industry it is crucial that each team member understands their own role, how it fits in with the team and other team members as well as understanding the role of other team members. Communication is a vital role for all team members and being able to liaise and interact with each other makes for a highly functioning team. All team members should feel that their opinion is valued and regular meetings enable the exchange of ideas and promote team objectives and create a sense of unity. Meetings also give a good idea of how what you are doing fits in with the school or team as a whole. The role of a Teaching Assistant is to work under the guidance and instruction of the teaching staff. Most work is carried out within the classroom during lessons but very importantly before lessons with preparation and the clearing up after classes. The support of specific pupils who may have special needs is also a key responsibility and working either one to one or in a small group is common place and key. This role description is a supporting role and different to that of a teacher whose main responsibilities include developing lesson plans, teaching, assessing pupils and tracking their development and fostering an atmosphere of learning, promoting essential personal character traits and setting a  good role model for pupils to emulate and aspire to. 3.4 Describe the importance of respecting the skills and expertise of other practitioners It is very important to respect the skills and expertise of other practitioners as it enables the development of good working relationships. The recognition that all team members bring something different but equally vital to the team is a core element to a successful team as is the acknowledgement that individuals can in turn learn from colleagues and thus develop. By listening to others, respect is demonstrated and usually reciprocated and in turn nurtures good working relationships. If all team members have the qualities of self-respect, self-esteem, confidence and the ability to do their role competently then the foundations of the team are strong and the performance enhanced. The fundamental point to be always kept in the forefront is that in order to have good working relationships with other team members you need to show that their opinions and expertise are considered, listened to and respected. A point to note however is that one should challenge and debate any opinions that one does not agree with as healthy debate is both rewarding and productive producing new ideas and solutions to problems. Section 4 Be able to support the work of the team 4.1 Support the purpose and objectives of the team The aims at Kingston Park Primary school are clearly laid out in the prospectus and on their website. These are â€Å"We aim to work together to provide a happy, caring, secure, stimulating learning environment in which children are treated as individuals, enabling them to become independent learners, with respect for each other, pride in themselves and in our school community. We provide a range of extended curriculum activities to develop the whole child and promote self-esteem and personal development â€Å" These aims cascade down to all levels and are seen in the purpose and objectives of the team in which I have been working at the school. Within my role I support many of these such as promoting positive behaviour by demonstrating consistent good behaviour myself, creating stimulating learning environments by preparing materials for use in class and ensuring a secure environment always being mindful of health and safety issues. I always try to promote a positive professional attitude whilst at school. I demonstrate a strong work ethic by always asking the TA’s if there is anything I can do and show  willingness to do even the most basic of tasks because it ultimately supports the schools objectives. I have attended every placement day I have said I would attend and have always been punctual and smart. 4.2 Carry out own role and responsibilities within the team. My role and responsibilities within the team include: – Supporting teaching and learning in the classroom. For example teaching a small group of less able children how to do multiplication in maths using the grid method. – Provide general support to the teacher in the organisation and management of the pupils and classroom. For example I set up the tables for the lessons by putting out the books and materials needed and ensure the children are sat at the correct tables. – Promote the inclusion of all pupils ensuring they have equal opportunities to learn and develop. For example last week I took two students for whom English was their second language and read a book with them and helped them write sentences about the book. They needed more focused help and would not have understood the tasks in the larger classroom setting. – To be responsible for promoting and safeguarding the welfare of the children. For example when there was a fire alarm I assisted in getting all the children in the class safely out of the building. A typical morning on placement involves the following: – Liaising with the teacher to find out the running order of the morning, what the lesson will involve and ways in which I can assist. – Setting up the tables with any equipment – Liaising with the TA to establish if there are any tasks to do – Working with a small group of less able children with maths or literacy – Working 1-2-1 with an individual child perhaps listening to them read or helping them with addition – Writing up in the relevant document the progress of the child I have been working with and giving the teacher feedback on their progress. – Clearing up after lessons and doing any admin. tasks allocated to me including mounting work on backing paper, putting up a display or filing work. Throughout all of these tasks good communication is key and I feel I communicate and interact well with the children and staff alike. Overall my placement allows me to support the purpose and objectives of the  team in a professional and helpful way and I promote the team ethos needed to work successfully in the school environment. 4.3 Communicate clearly with team members and others, making sure they have the information they need. Communication is a key skill in my role as a volunteer in school and my ability to communicate well contributes to and supports the work of the team. When I am given a task to carry out by one of the teachers or Teaching Assistants I will always ask questions if I am unsure or if I need to clarify something. I am often given the task to take a less able group of children in maths or literacy and not only communicate with the children well but also feedback how the children have done at the end of the lesson. I also work on a one to one basis with individual children and then not only feedback their performance to the staff but also write up about their progress in their books and in the official pupils record sheets. This good communication is essential for the team to be able to monitor children’s progress and then plan for the future. 4.4 Interact with others in a way that supports good team work My interaction with staff at all levels has been excellent to date. I have liaised effectively with staff from the Deputy Head to the kitchen staff and caretaker and have been able to support the school team in many small ways through this interaction. One example was whilst in the staff room on a break a few of the Teaching Assistants were folding up raffle tickets, of which there were hundreds, to put in the bowl for the Christmas raffle draw. I offered to help with this in order to get more tickets folded and did this on my coffee break. This interaction supported the school team and I was thanked by a few other staff members for volunteering. 4.5 Identify and suggest ways in which the team could improve its work, challenging existing practice where necessary. I have not yet identified an issue whereby I felt the need to suggest ways in which the team could improve its work. I do now feel confident enough to do so should the situation arise and I will submit a learning journal to evidence this as and when I have encountered the situation. 4.6 See attached case studies. 4.7 Seek advice and support from relevant people when needed. See learning journal

Emily Dickinsons Poems Essay Example | Topics and Well Written Essays - 1250 words

Emily Dickinsons Poems - Essay Example In her scheme of things "poets" head the list of what is important in life-they come before "summer" or even "the Heaven of God" Perhaps, there really isn't really any need for a list. Just "poets" are enough, because "poets" comprehend (include) the whole", whether it is the summer sun or Heaven itself. If Genesis were to be re-written, we may presume that according to Dickinson, it would be a simple statement-'God created Poetry'. Poetry is a form of art with which she is hopelessly in love with. It is far superior to prose, because the poet dwells in the realm of "possibility", and not in a prosaic (note, the origin of the word 'prosaic'!) house of mere facts. The poet's house has more windows, and superior doors. This refers to the openness of the poet to ideas, a greater openness than that possessed by the prose writer. And, finally, in "I died for Beauty", Dickinson equates Beauty and Truth-in an echoing of the sentiments of another great poet who wrote, " Beauty is truth, truth beauty" (Keats) Beauty, which is Truth, is simply something worth dying for. Dickinson's poems express the universal truth so often experienced by creative people, that the human impulse to create is powerful, and transcends all. It does not look for reward or recognition, and even scoffs at death. It is an urge, which is an end in itself, and the artist (poet) is a vehicle of the Muse to this end of creation. Works Cited Primary Sources Dickinson, Emily Verse- Emily Dickinson- Complete Poems, retrieved 11th August 2007"I died for beauty" "I dwell in possibility" American Poems "Ireckon when I count it all." Keats, John The Oxford Book of English Verse, Ode on A Grecian Urn, retrieved 11th August2007 What connections have you made between literature and everyday life Margaret Atwood's Happy Endings is an interesting essay on how literature is a reflection of real life, and how to produce a 'good' story. She does not overtly give any rules for writing; she conveys through six scenarios (A to F) how to produce an interesting work. As protagonists in our own (real) life, the scenario that we would all love to live is Scenario A-a simple uncomplicated life. Who likes problems anyway We are forced to cope with problems because they come unbidden. But while a simple and uncomplicated life makes us happy, it hardly goes to make an interesting story. Even historians' chronicles give more importance to wars and famine and revolution. A peaceful period is often dismissed with the words, 'The reign of Queen

Avon Products, Inc Case Study Example | Topics and Well Written Essays - 250 words

Avon Products, Inc - Case Study Example This approach helped Avon achieve its transition from direct sales of the beauty business. The Company developed additional distribution channels that helped it improve in sales. Through its double commitment in the beauty products the company was able to gain The Company had begun to improve through its commitment in the beauty products business. Maintaining its dividend at $2.00 per share did not result to a drop in Avon’s Stock price. It maintained a fairly steady stock price during this period. Investors held Avon stock since it paid high dividends. The Company planned to reduce its dividends but was worried that it might drive down the stock prices. Retail business was helping the company make more sales thus increased profits. Avon was to reduce its dividends to conserve cash flow in the company (Tiemann 3). It believed that many of its investors would sell their shares quickly once it reduced its

Peace and Conflict Studies Essay Example | Topics and Well Written Essays - 2000 words

Peace and Conflict Studies - Essay Example ric. To misquote from one of George Orwell’s lesser-known sayings, where the British press is concerned, the facts and the rhetoric do not logically connect. Particularly where Britain is concerned, it will be necessary to disregard the rhetoric (as both sides of what is politely called the debate are equally guilty of distortion) and take the facts and form a picture from them, accepting that what passes for the accepted wisdom is not so much a tissue of lies as a tissue of invention. On the other hand, it has proved most interesting to try and find out the real reasons for the (2003) Iraq disaster and make the most of this opportunity to set the record straight. Hypothesis The fundamental hypothesis that the author wishes to put forward for the 2003 Anglo-American intervention in Iraq is that the ‘intervention’ (disaster would be a better word) took place for internal political reasons. In other words, nothing the Iraqis themselves, UN, EU, Russians, Chinese etc ., etc. would or could have done would have prevented the war, as both the British and U.S, metropolitan elites were completely impervious to any outside persuasion. We will start with Todd’s (who, despite his Anglophone name and ancestry, is French) analysis. He cites the main American internal political factors [2004, Pp 207-211 inclusive) as â€Å"economic mystification, ideological crisis and denial of reality†. He also introduces â€Å"evil, as a central concept†. If the author understands Todd correctly, the Americans (or at least their metropolitan elite) intervened in Iraq in order to perpetuate the actual (as opposed to stated) ideological and psychological aims of using American military power (which, it must be said, looks impressive, even if it isn’t in reality) to ensure that international investment (chiefly the purchase of U.S. Treasury bonds) is then channelled into U.S. domestic consumption. The mechanism appears to be that the funds gene rated by the bond purchases are used to fund the American imperial military, the money then being channelled through equipment purchases, salaries and base maintenance into the American economy at large - much of the money then being channelled back to the U.S. government through federal taxes. The ultimate expression of this is that wars (what Todd calls â€Å"theoretical micro-militarism†) against small countries such as Iraq are much more effective than peaceable military commitments in achieving this, as otherwise the purchasers of U.S. Treasury bonds might start asking awkward questions about where all the money is going. So much for economic mystification. We will now examine Todd’s concept of ideological crisis. Since the end of the â€Å"Cold War† (the author prefers the term ‘Grand Area Planning‘

Night Work and the Risk of Cancer Among Men Essay - 1

Night Work and the Risk of Cancer Among Men - Essay Example geted men aged between 35-70 years residing in the greater Montreal who had been diagnosed with incident, pathologically confirmed cancer at any major 18 hospitals of Montreal. The study results confirmed earlier studies which had linked night shift workers to increased levels of cancer. However, the study also provided new evidence that had not been well investigated previously, which was the relationship between night work and risks of several types of cancer among men. The results suggested increased risks of cancer sites among men working at night. The results were not tested, since the researchers point out that, â€Å"the absence of duration-response relations, and the very fact of ostensible excess risks across such a wide array of tumour types, might raise questions about the credibility of these ï ¬ ndings and possible methodological artefacts† (Parent, 2012, p. 753). The primary risk of exposure of interest was the relationship between night work and the risk of cancer among men. The study found that there was the existence of a relationship between cancer and night work, although it was not accurately measured. A case study was used to conduct this study of night work and the risk of cancer among men. It involved interviewing men who resided in greater Montreal and who had been diagnosed with various types of cancer in the 18 hospitals in Montreal. The study only focused on male patients who had visited the largest hospitals in Montreal between 1979 and 1985. Out of 4,576 eligible cancer patients 82% of the patients, which total to 3, 730 were successfully interviewed. 81% responded for themselves while the remaining per cent, their spouses acted as the respondents. The study only focused on men who had visited hospitals and successfully been diagnosed with various types of cancer. The selection bias was based on the exposure of interest. The fact that only those men who had been diagnosed with cancer were selected for the study made it qualify for

Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 words

Product Description Target Market - Assignment Example This discussion declares that  coffee is a renowned drink globally, and most of the consumers range from young teenagers to the old generation. People are addicted to coffee for not only its taste, but also the fact that caffeine is known to escalate the energy levels. It contains a stimulant making it the most popular consumed psychoactive drink in the world. Study shows that coffee burns out fat lowers risk of diseases and that it drastically improves physical performance.  From this paper it is clear that Starbucks has very high chances of opening broader markets globally based on its current activities that motivate its consumers. Notably, being the dominant coffee house globally, Starbucks has been at the verge of has tried to balance its profits with the socially conscious. This has been shown in the manner that they have handled community services. With globalization, one would think that Starbucks has lost touch with individuals in the society. However, they ensure that b efore entering any neighborhood, they have to contribute in their society to earn the trust. This includes helping in community organizations mostly through volunteer jobs. This company participates in fundraisers and other community services meaning that it is contributing by giving back to the society as a way of getting to its consumers.  Other than providing jobs to the society, it has also engaged the youth in community services, which is a great motivation to the society, and a great way to reach the consumers.

The various theoretical approaches to Employment Relations all fail to Essay

The various theoretical approaches to Employment Relations all fail to provide an adequate explanatory framework for the development and practise found within this function of management. Discuss - Essay Example (Dodge, 1997) These companies do not discover these characteristics on a resume, so they employ behavior-based interviews as well ad in depth interviews of their pertinent candidates. Southwest gathers a group of job candidates in a room and observes how they interact. They ask them questions that will reveal personality traits. (Woog, 1998) Consistent feedback is a key element in keeping employees stuck to their respective jobs. This feedback should go both ways and recommends that managers ask employees open-ended questions to provide an opportunity to express their opinions. Employees today will change jobs many times during their careers. These workers are continuous learners and they keep pace with change, take responsibility for their own careers and are committed to the company’s success. (Nink, 2006) Talent management is a function of HR that needs identification of true talent and retaining of employees who work within their instinctive levels, let alone show prowess which is best suited for meeting the desired needs of the HR function. The role of the government in such an exercise is all the more significant since it has to realize that its role is significant right from the onset. The relationship between the organization and the government is one of a symbiotic one since the organization has to recog nize the talent pool which is available and the government needs to make viable conditions for them to exist and work in the best manner possible. (Bell, 2001) The role of HR thus is to liaison these activities in the best interests of the organization as well as the linkage that it has with the government. This helps the overall mission and vision basis of the organization and helps develop the objectives on a long term basis more than anything else. The need is to realize that talent management can truly play a pivotal role

Cloning and Expression of the Peanut Allergen, Ara h2.02 in E.coli Thesis

Cloning and Expression of the Peanut Allergen, Ara h2.02 in E.coli - Thesis Example allergic reaction is influenced by some factors such as genetic predisposition (atopy), age, type of food allergen, nature of any food processing, environmental, and physiological conditions (Taylor and Hefle 2001). Sampson (2005) claims that exercise, medications, alcohol consumption, and asthma may increase the severity of an allergic reaction. The majority of severe and fatal allergic reactions to foods have appeared in adolescents and teens that were highly atopic and had a history of asthma (Sampson 2003b; Pumphrey 2004). In general, it is assumed that the history of severe allergic reaction indicates an increased danger of imminent severe reactions. However, a history of mild responses does not prevent the risk of a future severe reaction. Sicherer et al. (1998) note that mild reactions to peanut during childhood can be more severe during adulthood and later childhood. This may be caused by tendency of the children to develop asthma later in life (Sampson 2005). Pumphrey (2004) shows in his review article on anaphylactic fatalities in United Kingdom that 85 percent of fatal food reactions on the patient did not experience a severe reaction. The author also states that the severity of past responses is not a possibility for having a fatal reaction in nut allergic patients. Studies also implied that an individual that has a clinical history of IgE-specific food allergy may be inclined to anaphylaxis or severe reaction. Estimate shows that 35 percent of the children are affected by allergy III and IV and the most common signs of allergy in children are: (1) food allergy, (2) atopic dermatitis, (3) asthma, and (4) allergic rhinitis or conjunctivitis. Allergic diseases are carried on in families. If the parents have allergies, the child has a 40 to 60 percent chance of developing allergies. Also, if only one of the parents has an allergy the risk is about 20 to 40 percent. However, if both parents do not have allergies, there still exists a risk for the child to

Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 7

Strategic management - Essay Example Strategic planning helps in formulating the business approach to a context. As shown in figures 1 and 2, it is seen that the strategy stems out of the context which influences the strategy and the actions that lead to a solution on the strategy and finally, provides the results which in turn leads to altering the context. The strategy should get altered based on the change in the context thus altered. Strategies are worked out using various tools. One of the oldest methods involved using the SWOT analysis for bringing out the strengths, weaknesses, opportunities and the Threats perceived by the company and the business2. The strategy would primarily enhance and capitalise on the strengths of the company for tapping the opportunities and to counter the threats perceived while at the same time would offset the weaknesses perceived. This would help the company to realise its objectives of enhancing the profitability of the company. Porter’s Five Forces helped the strategists to model the environment and the business is positioned in it to understand the effect of the environment. This was perceived to have been made up of the five forces that Porter projected. He further qualifies some of the approaches to strategy as generic. There are three types of generic strategies that are used by companies, employing the common economic forces that are in play in the market. These are: Cost Leadership by providing the best cost for a product or a service, product differentiation and thereby commanding higher prices and finally, identifying its own niche products for a specific product-segment thereby monopolising the entire business for that product or at least dominating it. While these strategies help the company to move forward, without a basic strategy the company stutters. As can be seen from the figure 2, the markets are created by companies which fall under any one of the strategies depicted in it, either consciously or otherwise. The perfect competition would

African American Athletes Essay Example for Free

African American Athletes Essay American student athletes have always faced stereotypes in and out of the classroom, being seen as self-segregating or dumb jocks that really wouldnt be at school if it werent for their athletic ability. Although these stereotypes are applied to both white and black athletes, African American students, especially men, feel it more than their white counterparts. African Americans are already, for the most part, seen as intellectually inferior, so when they are seen in an academic environment they are automatically judged. If they didnt get into school just for being black, they got into school for being a black athlete. Excuses are made as to why African American student athletes and pro athletes dominate in the world of sports in general. From the time the black athlete stepped into the sports arena and began to compete with whites, white people have been looking for an explanation. In his article Sailes looks into the myths and stereotypes surrounding African American athletes, most of which have been created by whites. In loosely replicated the experiment that Sailes conducted with his students and in doing so I found that the stereotypes he discusses do exist and many people strongly believe in some of the myths. I interviewed both male and female athletes and non-athletes alike and surprisingly most of their answers to my questions were the same. I asked them all the same five questions; 1. Do you think African Americans dominate in sports? 2. Which Sports? 3. Are there certain positions they are better at? 4. Why? 5. Is their demeanor on the field or court different than that of a white athlete? and 6. Have you heard any myths about why black athletes are better? Interviewee #1, A white female on the basketball team at Gettysburg College felt that black athletes were better at all sports and in all positions, but particularly in basketball and football. She has learned from experience that black athletes are more loud and aggressive. It was her belief that African Americans are better at sports because of genetics. She also said that it could be because historically they have done hard labor and had menial jobs, so their physical condition has evolved. The one myth she has heard is that African Americans have an extra bone in their leg which makes them capable of jumping higher and running faster. Interviewee # 2, an African American football player stated that blacks are better at all sports, but especially football, in such positions as cornerback, running back, and wide receiver. When asked why he felt that this is true his answer was because were just nasty like that. In regards to myths he recalled one of his high school classmates expressing to him that the reason blacks were better was because they still had some monkey left in them. Interviewee # 3, a white college graduate, non-athlete articulated that blacks are better at any sport they try but not in any positions that require brain power or thought. He said that they are not usually good quarterbacks because they arent smart enough. When I asked him why, his response was, because they are dumb Ns. He believes that they become athletes because they have no other options to get a job or get rich, unless they can rap. He also stated that the reason they can run so fast is because they are used to running from the cops. Interviewee # 4, A white male who is a former athlete said that he believes that African Americans are superior in all sports except for lacrosse and hockey, and that the reason for this is because they are much more expensive to start up and maintain- as opposed to soccer/football/basketball where all you need is a ball really. He thinks black people on the whole start out life economically feeble compared to whites and believes in the myth that they have been evolved into more muscular and stronger people because of the process of natural selection during slavery where the slave owners bought the biggest and strongest, and theyre offspring are the ones that created the people that are dominating in sports now. My last interviewee was a female African American basketball player who felt that African Americans dominate in football and basketball because it is the only sport they want to play so they strive for it. She also said that blacks are more aggressive because it means more to them. In the majority of my interviews the participants mentioned what Sailes referred to as the Mandingo Theory, in which the physical superiority of African Americans is attributed to the selection and so called breeding process along with the manual labor performed during the days of slavery. The psychological and dumb jock theories were also articulated in the answers I received from the white students for they all said at some point or another during the interview that African Americans are intellectually inferior and all they have going for them is sports, and even in the world of sports there are positions that they are mentally incapable of occupying. The one thing that I believe all the participants agreed on both black and white is that African Americans are somehow genetically different. I was really taken aback by my findings. Even though I have learned throughout this semester that people are more racist than I ever thought they were, I didnt realize that this racism is existent in literally everything. Im not really into sports and do not pay attention to them, so I had no idea that people felt this way about African American athletes. So, it seems as though African Americans are battling this war on racism on yet another front.

African Americans Essay Example for Free

African Americans Essay The African American journey has been one of trials and tribulations which they suffered greatly to achieve freedom and success. The battle has led the citizens of this nation to have witnessed the first African American President of the United States. The journey that has brought African Americans to the present situation has seen intermittent successes and numerous setbacks. Perseverance from many generations has brought about a gradual but progressive change. The journey begun in a state of slavery, through the act of slavery racism was seen in its rarest forms. The long journey emerged from African Americans being sold to white traders and transported across the Atlantic Ocean. Slaves were auctioned off and sold to the highest bidders. African Americans were considered personal property of the white man and viewed as economic commodity. Their strength and endurance was formed as a result of working in the fields and kitchens from sunrise to sunset. The slaves lived off of the bare necessities in life. This act of slavery existed for decades and helped to shape the course of American history. From slavery to the March on Washington and many other events, African Americans have fought for their rights in United States, and have achieved their identity through many historical movements. The 13th Amendment to the US Constitution officially abolished slavery and freed the slaves to make a life for themselves as the Reconstruction Period. During the Reconstruction Era (1867) African Americans still suffered hardships under the leadership of Andrew Johnson who became president after Lincoln had got assassinated in 1865. Andrew Johnson had no intention of helping the African Americans he wanted to punish the slaveholders in the South. Andrew Jackson opposed giving African Americans the freedom to vote or equal rights. 1870 the 15th Amendment was ratified and became a law that specified African Americans: Historical Journey from 1865 to the Present 3 African American men had the right to vote. Voting was part of African Americans receiving civil liberties. The Civil Rights Movement and racial oppression were very significant moments in the American history. Exploitation was seen based on the color of one’s skin. Oppression was the way to keep the African American’s voice unheard. The dominant race manipulated America and shaped it according to the value of one race in society. Gaining equality was the essence of the struggle for African Americans in which white society pushed to prohibit African Americans from gaining any form of equality. Americans were uninformed and unaware of how corrupt the government officials were. During the historical journey of the African Americans the government failed to have all humans’ best interest in mind. The African American Journey Devastation of trials and tribulations were prevalent among the African Americans before 1865. The Civil War put a new twist on how society tuned into a racist world. Racism was very powerful and demanding during this period in life. Racism still prevails in the present tense only in more subtle ways. Before 1865 issues with slavery depicted lynching, segregation, low wages for job performances and derogatory defamation of character within a race due to skin pigmentation. Slavery and degradation never killed the desire of freedom and a promising future for African Americans. This was one of the foremost occurrences of hatred and dehumanizing of man because of the color of their skin. This exemplified the state of condition the African Americans were placed and recognized that another race was superior or had power over another race. African Americans were considered powerless over their own lives. The Emancipation African Americans: Historical Journey from 1865 to the Present 4 Proclamation and the Thirteenth Amendment were passed by a strong leader named Abraham Lincoln, which declared all of America’s slaves were free by 1865. In 1865, African Americans were finally feeling like human beings and not like property that endured brutality, harsh whippings, no rights as humans and cruel punishment. The passing of various civil liberty movements’, education, employment and voting privileges improved. Fox (2014) stated that southern blacks were impatient in seeking voting privileges. The U. S. Constitution gave all blacks a nominal right to vote, but southern blacks were often blocked at the polls, and racial apartheid was the foundation of a rigid caste system. The Thirteenth and Fifteenth Amendment abolished slavery and Americans were making strides to work things out. After the release of slaves the black codes of law were passed laws, statues, and rules enacted by southern states after the Civil War to gain control over the slaves again and protect the white man’s property from retaliation. The slave owners were worried that they had to do the Plantation work themselves after the slaves were freed, and blacks would want revenge on them because of the hardships of oppression over hundreds of years. Progression of African Americans throughout the 18th and 19th centuries was a struggle. The relationships between blacks and whites were, frustrating and intense, primarily because the concept of reigning in superior positions over African Americans lives in respect to finances, social activities, cultural values or political affiliations has not changed significantly. African Americans fought for equal opportunity and their rights as a human race. They struggled to fit in with society. Despite the developments and changes, many fiscal and visual (how they were perceived) characteristics of African Americans at the end of the nineteenth century did not African Americans: Historical Journey from 1865 to the Present 5 differ from that of the mid-1800s. 1865-1876 was considered a time of change for African Americans but racism continued to cause much pain and despair for African Americans. Two significant events that surfaced to support the emergence of African Americans was the Harlem Renaissance Movement (1920) and the Civil Rights Movement. The Harlem Renaissance contributed to the talents and cultural beliefs of African Americans. They were able to bring perspective and pride to their lives. Harlem Renaissance was defined as: The Harlem Renaissance was the name given to the cultural, social, and artistic explosion that took place in Harlem between the end of World War I and the middle of the 1930s. During this period Harlem was a cultural center, drawing black writers, artists, musicians, photographers, poets, and scholars. Many had come from the South, fleeing its oppressive caste system in order to find a place where they could freely express their talents (Educational Broadcasting Corporation, 2002, p. 1). African Americans felt they were able to make specific contributions to society and start communicating their feelings, beliefs and values to others. The Harlem Renaissance Movement brought different racial groups together in appreciation of the music and poetry but did not have much success in breaking the racial divide between the races that were expressed in the Jim Crow excerpts. â€Å"The Renaissance incorporated jazz and the blues, attracting whites to Harlem speakeasies, where interracial couples danced. It contributed to a certain relaxation of racial attitudes among young whites, but its greatest impact was to reinforce race pride among blacks† (Educational Broadcasting Corporation, 2002, p. 1). The 1964 Civil Rights Movement gave African Americans the right to take a stand against racism. Racial discrimination was a major problem that caused havoc in the lives of African Americans. Several events emerged from the Civil Rights African Americans: Historical Journey from 1865 to the Present 6 movement that made a significant impact on the lives of African Americans- the Montgomery Bus Boycott and the Black Power Movement. The events above promoted a means of outlawing racial discrimination. Segregation was protested through political and social protest rallies and campaigns. The Black Power Movement gave African Americans a voice to be heard. Political and religious reasons were heard as their voices resonated throughout society. â€Å"The African American movement gained political legitimacy because it politicized the grievances of collective memory and appealed to a common ancestry to regain for this people cultural, political, and economic rights by rejecting subordination and White cultural supremacy or hegemony† (Jalata, 2002, p. 1). Before the Civil Rights Movement America was considered in the realms of practicing apartheid. All African Americans were humiliated, denied their civil rights and liberties, dehumanized and suffered tremendous hardships. Several movements initiated progress for African Americans. They were finally gaining their rights to live as human beings and become a part of society. â€Å"But the awkward truth is that when it comes to the goals laid down by the civil rights movement in general and Brown in particular, America is actually going backward† (Younge, 2014, p. 10). A school in Little Rock marked a turn in events for African Americans. This was in 1957 when the governor issued an order to the National Guard troops to stop the nine black children from entering the school. The order was denied and a mob of white students intimidated the black students. Federal soldiers escorted the black students into the school and were protected by the armed guards. The governor, African Americans: Historical Journey from 1865 to the Present 7 Faubus, closed all of the city’s schools to prevent integration. The African Americans prevailed regardless of the circumstances. According to Pearson Education (2000) other events that marked a period of setbacks and progression in the lives of African Americans are: †¢1931 NINE BLACK YOUTHS ARE INDICTED IN SCOTTSBORO, ALA., ON CHARGES OF HAVING raped two white women. †¢1947 JACKIE ROBINSON BREAKS MAJOR LEAGUE BASEBALLS COLOR BARRIER WHEN HE IS signed to the Brooklyn Dodgers by Branch Rickey. †¢1952 MALCOLM X BECOMES A MINISTER OF THE NATION OF ISLAM. OVER THE NEXT several years his influence increases until he is one of the two most powerful members of the Black Muslims. †¢1963 MARTIN LUTHER KING WAS ARRESTED FOR MARCHING AGAINST ANTI-SEGREGATION. †¢1966 THE BLACK PANTHERS WAS FOUNDED. †¢1967 THURGOOD MARSHALL WAS APPOINTED TO THE SUPREME COURT. †¢2002 HALLE BERRY AND DENZEL WASHINGTON RECEIVED OSCARS FOR BEST ACTORS. †¢1992 RACIAL RIOTS ARE SEEN IN LOS ANGELES AFTER ACQUITTING FOUR WHITE BOYS FOR beating Rodney King. African Americans: Historical Journey from 1865 to the Present 8 †¢2005 CONDOLEEZZA RICE BECOMES THE FIRST BLACK FEMALE U. S. SECRETARY OF STATE. †¢2009 BARACK OBAMA BECAME THE FIRST AFRICAN AMERICAN PRESIDENT. Many problems that exist today seem to be repeating themselves. America seems to be making an upturn and the ugly faces of racism are reappearing. Younge (2014) stated that schools are re-segregating, legislation is being gutted, it’s getting harder to vote, large numbers are being deprived of their basic rights through incarceration, and the economic disparities between black and white are growing. In many areas, America is becoming more separate and less equal. Overcoming hurdles was nothing new to Obama and Colin Powell. Both men achieved success in American society. Obama became the first black president and Colin Powell became Secretary of State and served on the Joint Chiefs of Staff. Barack Obama is the first African American President of the United States and that is considered a very important step forward in this country. His administration has been one of struggle and plight to succeed because of the turmoil going on in the nation. Obama has succeeded in great ways without the support of many Republicans in the house. Asked So, how has being Black affected your ability to govern? , Obama replied in part: By virtue of being African-American, Im attuned to how throughout this countrys history there have been times when folks have been locked out of opportunity, and because of the hard work of people of all races† (Cooper, 2012, p. 11). Obama has been successful in making equal opportunity a solution to African Americans: Historical Journey from 1865 to the Present 9 many problems. He has slowly opened the doors to more people and made equal opportunity happen through vigilance and determination. A great historical event occurred when Obama was elected as President. This surprised many Americans in the world. This symbolized a step forward towards racial equality in the history of African Americans. This election captured several important turn of events that said we have made great accomplishments. This completed the Civil Rights Movement and what it stood for, an emergence of a post-racial society, the elimination of multiculturalism and the possibility of ending the black struggle. There were several activist that would not have concluded that the black struggle has ended. Those people were Marcus Garvey, Ella Baker and Huey P. Newton. Their beliefs were based on specific facts that unifying scattered people of African descent, inspiring racial pride, and ultimately creating a separate, independent country should be the goals of racial uplift. Garvey thought black people were oppressed and divided as a race. Because they were ‘scattered as an unmixed and unrecognized part’ in numerous nations they were dependent upon the other races for kindness and sympathy. Many people have struggled to explain the plight of the African American race but the journey was one of hardship, courage and endurance that built character. The African American race has come a long way from cruelty and hardship inflicted during the 1800’s. The journey encompassed freedom, voting rights, civil liberties and equality. African Americans: Historical Journey from 1865 to the Present 10 References Blackpast. org. (2007). African American history timeline 1901-2000. Retrieved from http://www. blackpast. org/timelines/african-american-history-timeline-1900-2000 Cooper, K. J. (2012). The Presidents Report Card. Crisis (15591573), 119(4), 6. Retrieved from http://search. ebscohost. com. proxy-library. ashford. edu/login. aspx? direct=truedb=f5hAN=88314705site=eds-live Educational Broadcasting Corporation (2002). The Harlem Renaissance. Retrieved from http://www. pbs. org/wnet/jimcrow/stories_events_harlem. html Fox Piven, F. (2014). 50 and FIGHTING. Planning, 80(6), 10. Retrieved from http://search. ebscohost. com. proxy-library. ashford. edu/login. aspx? direct=truedb=f5hAN=96548704site=eds-live Jalata, A. (2002). Revisiting the black struggle: Lessons for the 21st century. Journal of Black Studies, 33(1). Retrieved from African Americans: Historical Journey from 1865 to the Present 11 http://search.ebscohost. com. proxy-library. ashford. edu/login. aspx? direct=truedb=edbAN=7268500site=eds-live Kirk, J. (2009). THE LONG ROAD TO EQUALITY. History Today, 59(2), 52-58. Retrieved from http://search. ebscohost. com. proxy-library. ashford. edu/login. aspx? direct=truedb=aphAN=36590274site=eds-live Pearson Education. (2000). African American history timeline. Retrieved from http://www. infoplease. com/spot/bhmtimeline. html Younge, G. (2014). The Awkward Truth about Race. Nation, 298(24), 10-11. Retrieved from http://search. ebscohost. com. proxy-library. ashford. edu/login. aspx? direct=truedb=aphAN=96204081site=eds-live.

Counterculture Analysis: Blackbeard

Counterculture Analysis: Blackbeard Zachariah Chiles Many groups have been established as countercultures throughout the course of history. However, what makes those groups actually be considered countercultures? Author W. LaVerne Thomas attempts to answer such a question in his book, a group [that] rejects the major values, norms, and practices of the larger society and replaces them with a new set of cultural patterns (Thomas). One group that significantly follows Thomass definition are the Blackbeard pirates. This group rejected the cultural patterns of the British monarchy to live their own cutthroat life of stealing, killing, and raping. To this day pirates are still a significant threat to those who tread international waters, and even those who live in third world countries. Before Blackbeard acquired his name, he was known as Edward Teach or Edward Thatch. As far as origin goes, not much is known about Thatch. However, it is recorded that he joined the British navy as a privateer during the Queen Annes War, and turned to piracy shortly after (Division of Archives and Historys Office of State Archaeology). Blackbeard began his pirating in 1713 under the Captain Benjamin Hornigold (Ossian). Once given a smaller ship by Hornigold and able to command his own crew as a captain, Blackbeard found the French slaver ship La Concorde. This esteemed ship would be known to many as the Queen Annes Revenge, La Concorde was big, fast, and powerful. With such a vessel, Blackbeard knew his men could cause more havocà ¢Ã¢â€š ¬Ã‚ ¦ (Woodard). In 1717, the two pirates were so deadly that the British monarchy offered both Hornigold and Blackbeard currency in exchange for putting down pirating. Hornigold accepted, whereas Blackbeard denied the offer, and continued ravaging the Caribbean on his esteemed Queen Annes Revenge. However, his time came to an end on November 22nd, 1718 when facing a British Royal Navy Contingent sent by Governor Alexander Spottswood. Blackbeard and his crew mainly raided ships for one thing, and that was gold. Everything they did was based upon how much loot they could take, and although he has died many years ago, his reputation and name still stands out in the history of pirating. Both the sociological perspective and the sociological imagination can be used to explain the actions of Blackbeard and his crew. According to author LaVerne Thomas, The sociological perspective helps you see that all people are social beings. It tells you that your behavior is influenced by social factors and that you have learned your behavior from others (Thomas). Many heard and saw the stories of Blackbeard and his ferocious crew. Because of this, many saw his actions and adopted them, to continue pirating and adapting Blackbeards techniques for more efficient plundering. His name alone put fear in the hearts of men, so many see that fear and want to become it; inspiring many to take up piracy and life on the seas. C. Wright Mills believes the sociological imagination is, the capacity to range from the most impersonal and remote [topics] to the most intimate features of the human self and to see the relationship between the two (Thomas). In other words, this describes the insight of how your social environment shapes you, and how you shape your social environment (Thomas). Blackbeard and his crews environment most likely included a poor social background, and the loss of a loved one. Many who are greedy and kill, have often grown up in these conditions. They surrounded themselves with murderers and thieves, and thus became murderers and thiev es themselves. They shaped their social environment by surrounding others with the same negative behavior, thus having new people join Blackbeards crew. The more people in his crew, means the more people that go out and tell the infamous story of Blackbeard, the cutthroat killer. Ethnocentrism is a large part of any culture. It is described as, [the] tendency to view ones own culture and group as superiorà ¢Ã¢â€š ¬Ã‚ ¦ (Thomas). Countercultures are subcultures, therefore Blackbeard and his crew is technically a subculture of the larger society the British monarchy. Blackbeard and his crew saw these norms as superior to the restricting life in the monarchy, and therefore ethnocentrism formed. Also, the British already having ethnocentrism, saw the opposing moral standards set by Blackbeards new found subculture, and rejected their views, making Blackbeard and his crew a counterculture. Many examples can be made as to why he and his crew is a counterculture. One such case is that there was no law against killing on Blackbeards ship, whereas it was outlawed in the British monarchy. Another similar case would be with stealing, where Blackbeard plundered and stole from other ships for loot, whereas such atrocities were against the law in the British monarchy. Cultural relativism can be defined as, the belief that cultures should be judged by their own standards rather than by applying the standards of another culture (Thomas). Looting, pillaging, and killing is what pirates know. These simple standards cannot be judged outside cultural beliefs without noticing the large moral negativity that follows. Blackbeard and his crew had no moral compass, so their actions should not be justified through the eyes of the British monarchy. From a logistical point of view, them being strong, picked on the weak in order to gain wealth and become stronger in the world. Although they may know what they do is morally unacceptable and goes against the laws of many larger societies, they followed their own standards and traditions and should not be judged outside of that. My counterculture Blackbeard and his crew, have many intriguing norms and standards that oppose that of many societies of that era as well as modern times. However, this does not excuse the actions of Blackbeard and his crew. Killing, stealing, and plundering all leave large marks on this world. Anywhere from crushing the economy of a British town to killing the last son of a lonely French mother, cultures that directly affect the larger societies in a negative manner should not exist. Cultures having opposing standards is completely fine, as long as the opposing standards does not actively contradict those of a larger society. Blackbeard and his crew have very free standards, however the deaths that have been caused forces me to disagree with the philosophy and norms of their counterculture. References Division of Archives and Historys Office of State Archaeology. Queen Annes Revenge Project. n.d. 12 3 2017. Ossian, Rob. The Pirate King. n.d. 12 3 2017. Thomas, W. LaVerne. Holt Sociology: The Study of Human Relationships. Holt, Rinehart and Winston, 2003. Woodard, Colin. The Republic of Pirates. New York: Houghton Mifflin Harcourt Publishing Company, 2007. Customer Segments in Retail Supermarket | Analysis Customer Segments in Retail Supermarket | Analysis CHAPTER 1 : INTRODUCTION BACKGROUND In todays dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitors actions on existing relationships (Reinartz and Kumar, 2000). This increased competition to satisfy the diverse needs of the customer, forces the traditional production and selling focus of the retailers towards customer relationships. In the context of retail supermarket, this has resulted in large investments in retail information systems to collect the shoppers data to understand the customer shopping behaviour (Brijs.T et al 2001). Several tools and technologies of data warehousing, data mining, and other customer relationship management (CRM) techniques are exploited to manage and analyse this data. Especially through data mining, simply means extracting knowledge from large amounts of data which helps the organisations to find the patterns and trends in their customers data, and then to drive improved customer relationships (Rygielski, Wang and Yen, 2002). According to Witten Frank, (2005), some data mining techniques include decision trees (DT), artificial neural networks (ANN), genetic algorithms (GA), association rules (AR), etc., are usually used to solve problems related with customers in various fields like engineering, science, finance and business. In retail supermarket domain, data mining can be applied to identify useful customer behaviour patterns from large amounts of customer and transaction data (Giudici Passerone, 2002). Consequently, the discovered information can be used to support better decision-making in retail marketing. Data mining techniques have been mostly adopted to make predictions and describe behaviours. During the past decade, there has been an array of significant developments in data mining techniques. Some of these developments are implemented in customized service (Chen et al, 2005) which is vital in retail markets to develop customer relationship. Therefore, this research focuses to provide customised service to distinct customer segments in retail supermarkets, by implementing data mining techniques with the help of data mining tools. Related Work Researchers proposed various approaches to mine sales transaction data of a retail supermarket to improve customer relationships. Previously, the customer behavioural variables such as (RFM) Recency-Frequency-Monetary variables are associated with demographic variables to predict customer purchase behaviour (Chen et al, 2005). Current research improved significantly, as Business Intelligence tools and advanced data mining algorithms are implemented to analyse the data in a much more reformed way. Liao et al, (2008), proposed a methodology based on Apriori and K-means algorithms to mine the customer knowledge from household customers for product and brand extension in retailing. Bottcher et al, (2009), presented an approach which aimed to mine the changing customer segments in dynamic market through deriving frequent itemsets as representations of customer segments at different points of time, which are then analysed for changes. Problem Definition Effective management of sales transaction data is as important as any other asset for a retail supermarket store. The sales transaction data usually contains great amount of information distributed through numerous transactions. This study focuses on applying data mining techniques to analyse the sales transaction data of a retail supermarket store and suggests recommendations to provide customised service to defined customer segments. This research specifically uses two data mining techniques namely clustering and association rule discovery. The research starts with identifying different customer segments based on their purchase frequencies, in order to find out the differences in their purchase behaviour. The definition of behaviour in retail supermarket domain covers different meanings. For example, retailers often distinguish between light, medium and heavy users or weekday or weekend customers etc (Brijs et al, 2001). In this research, the differences will be discovered by identifying frequently purchased items for each customer segment and comparing their combinations. The retailer may use this information to customize his offer towards those segments and also to further examine the underlying relation ships between those items for purposes of pricing, product placement or promotions. AIM OBJECTIVES The aim of this research is to provide customised service to defined customer segments in a retail supermarket, by implementing data mining techniques on sales transaction data with the help of data mining tools. OBJECTIVES To conduct a critical review of the literature and present the current research within the discipline. Obtain the customer sales transaction dataset, in order to apply the data mining algorithms. Based on the literature review, select the appropriate data mining approach to pre-process the dataset and to implement the algorithms on the pre-processed data. Analyse the results obtained from the data mining algorithms and propose recommendations to provide customised service. Draw conclusions, discuss the limitations of this research and suggest the areas of future research. Research Approach This research follows the quantitative methodology by obtaining the dataset and analysing the data with data mining tools. The dataset for analysis was obtained from ABC retail supermarket store, Canada, which was available online (http://www.statsci.org/datasets.html). The data required for this project is selected and loaded onto data mining tools SPSS (Statistical Package for the Social Sciences) and Weka, the tools selected for this research to mine the data. The data mining algorithms that are selected for this study are k-means algorithm for Clustering and Apriori algorithm for association rule mining, the reason behind the choice of these algorithms is justified in the literature review. These algorithms are implemented on the dataset with SPSS and Weka. The results obtained from these algorithms needs to be justified with the help of charts, tables and graphs. Microsoft Excel is used to plot the charts, tables and graphs. Finally, the recommendations are made based on the ana lysis of results. Dissertation Outline This chapter presents the essence of this dissertation, highlighting the aim and objectives of this research. The rest of this dissertation is structured as follows Chapter 2 provides a comprehensive literature review of different aspects relating to the research topic under study. Chapter 3 discuss in detail about the research methods and the data analysis techniques followed, in order to achieve the aim of this research. Chapter 4 presents the analysis of the results obtained from the application of data mining algorithms on the data and provides recommendations. Chapter 5 summarises the entire project and gives insights on limitations of this research and points out the areas of future research. CHAPTER 2 : LITERATURE REVIEW Introduction This chapter provides a critical review of literature addressing the application of data mining in retail supermarkets. It begins with an introduction to data mining, followed by its evolution and applications in todays business world. Then explore the role of data mining in retail supermarkets to improve customer relationships, followed by a discussion about the typical data mining approach. It also discusses the techniques and algorithms implied in this project and the reason for their choice. Data Mining: An Introduction The word mining means extracting something useful or valuable, such as mining gold from the earth (Lappas, 2007).The importance of mining is growing continuously, especially in the business world. Data mining is a process of finding interesting patterns in databases for decision-making. It is one of the fast growing and most prominent fields, which can provide a significant advantage to an organization by exploiting the vast databases (Rygielski, Wang and Yen, 2002). Finding patterns in business data is not new; traditionally business analysts use statistical approach. The computer revolution and huge databases ranging from few Giga Bytes to Tera Bytes changed this scenario. For e.g. companies like Wal-Mart stores huge amount of sales transaction data, which can be used to analyze the customer buying patterns and make predictions(Bose and Mahapatra, 2001). Data warehousing technology has enabled the companies to store huge amount of data from multiple sources under a unified schema. Data mining has been considered to be a tool of business intelligence for knowledge discovery (Wang Wang, 2008). Many people consider data mining as Knowledge Discovery from Data (KDD), but it is actually a part of the larger process called knowledge discovery which describes the steps that must be taken to secure the desired results (Han and Jiawei, 2006). Typical data mining process implicates various iterative steps; the first step is the selection of appropriate data from a single database or multiple source systems followed by cleaning and preprocessing for consistency. The data is then analyzed to find patterns and correlations in the data. This approach compliments the other data analysis techniques like statistics, OLAP (On-line analytical processing) etc, (Bose and Mahapatra, 2001). Every organization follows a different data mining and modelling process to achieve their business imperatives. The Evolution of data mining It all started with the need to store the data in computers and improve the access to it for decision-making. Today the technology enables the users to access and navigate the real time data. At the beginning of 1960s, the data was collected for the purpose of making simple calculations to answer the business questions like the total average revenue for a specific period of time. In 1980s 1990s the usage of data warehouses to store data in a structured format emerged, policies regarding the format of data to be used in an organization were implemented (Therling.K, 1998). The data warehouses extended to be multi-dimensional that facilitates the stakeholder to drilldown and navigate through the data. Nowadays, online analytic tools assist to retrieve the data real-time. Now computers can query data from past to until the current. In recent years many technologies like statistics, AI (Artificial Intelligence) and machine learning have been evolving as core sectors in data mining field(Rygielski, Wang and Yen, 2002). So these technologies combined with relational database systems with data integration provide potential knowledge from the data. Data mining applications Data mining can be implied in many fields depending on the aim of the company. Some of the main areas in todays business world where data mining is applied are as follows (Apte.C. et al, 2002): Finance Telecom Marketing Web analysis Insurance Retail Medicine Data mining for CRM in retail supermarkets Swift (2001) defined CRM as an Enterprise approach to understanding and influencing customer behaviour through meaningful communications in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability. According to research by the American management association It costs three to five times as much to acquire a new customer than to retain the existing one and is especially evident in services sector (Ennew Binks, 1996). Therefore it is very important to create a good relationship with the existing and new customer rather than expanding the customer base. A large number of companies are adopting various tools and strategies to enhance a more effective CRM, in order to gain an in-depth understanding about their customers. Data mining is a powerful new technique, which helps the companies to mine the patterns, trends and correlations in their large amounts of customer, product, or data, to drive improved customer relationships. It is one of the well-known tools given to customer relationship management (CRM) (Giudici Passerone, 2002). In the context of retail supermarket these patterns not only assists the retailers to offer high quality products and service to their customers, but also helps them to understand the changes in customer needs. Data mining applications for CRM in retail supermarkets Data mining improves customer relationship in retail supermarket, which is a wide area of research interest. Depending on the retailers objective, there are various application areas in which data mining can be applied to enhance customer relationship management. Some of the major data mining applications in retail supermarket, identified from literature are as follows: Cross-selling (Brijs et al 1999, Feng and Tsang, 1999) Product recommendation (Shih and Liu 2005, Li et al 2009) Customer behaviour modelling (Baydar.C 2003, Cadez, 2001) Shelf space allocation (Chen and Lin 2007, Chen et al 2006) Catalogue segmentation (Ester et al,2004, Lin and Hong, 2006) Direct marketing (Bhattacharyya, 1999, Prinzie and Poel, 2005) Prize optimization (Chen et al 2008, Kitts and Hetherington, 2005) THE DATA MINING PROCESS Ivancsy Vajk, (2006), defined the three main stages involved in the data mining process which are: (i) preprocessing, (ii) pattern discovery, (iii) pattern analysis/interpretation. Preprocessing Famili .A, (1997), defined data preprocessing as all the actions taken before the actual data analysis process starts. It is essentially a transformation T that transforms the raw real world data vectors Xik, to a set of new data vectors Yij. Yij = T (Xik) Such that: Yij preserves the valuable information in Xik, Yij eliminates at least one of the problems in Xik and Yij is more useful than Xik. In the above relation: i=1 n where n = number of objects, j=1 m where m = number of features after preprocessing, k=1. . . l where l = number of attributes/features before preprocessing, and in general, m ? l. The most common data used for mining the purchase behaviour in retail supermarket is customer and transaction data (Giudici and Passerone, 2002). With a huge collection of customers sales transaction data available in the databases, it is necessary to pre-process the data and extract the useful information from it. In the context of retail supermarkets Pinto et al, (2006), suggested four key tasks in data preprocessing, they are data selection, data cleaning, data transformation, and data understanding. The first preprocessing task is data selection. Here the subset of the data is identified on which pattern discovery is to be performed. This task is especially helpful in solving the problem of large amounts of data through precisely evaluating and categorizing the data into much smaller datasets. Computational requirements necessary for data analysis and manipulation are also hugely reduced by preprocessing large datasets through data selection techniques like clustering or vector quantization (Famili .A, 1997). The second is data cleaning where basic operations include removing noise and handling missing data (Fayyad et al, 1996). Other issues regarding the data quality like errors and insufficient attributes which may complicate data analysis are also addressed in data cleaning. In most cases missing attribute values are replaced by attribute mean but traditionally, if more than 20% of attribute values are missing, the entire record is eliminated (Famili .A, 1997). To handle the outliers and noise data, techniques like binning (partitioning the sorted attribute values into bins), clustering and regression are applied. The next preprocessing task is data transformation. The application of each data mining algorithm requires the presence of data in a mathematically feasible format (Crone et al, 2006). Inaccuracies in the measurements of input or incorrect feeding of data to the data mining algorithm could cause various problems. Since, operations such as normalization, aggregation, generalization and attribute construction are performed. Normalization deals with scaling the attribute value into a specific range, whereas aggregation and generalization refers to the summary of data in terms of numeric and nominal attributes. Attribute construction handles the replacement or addition of new attributes based on the existing attributes (Markov.Z and Larose.T.D, 2007). Once issues regarding the data are solved and the data are prepared, understanding the nature of data would be useful in many ways. According to Famili .A, (1997), the majority of the data analysis tools have some limitations regarding the data characteristics; therefore, it is important to recognize these characteristics for appropriate setup of data analysis process. He further pointed out that techniques like visualization and principal component analysis are useful for better understanding the data. Pattern discovery Fayyad et al, (1996), defined that core of the process is the application of specific data-mining methods for pattern discovery and extraction. Pattern discovery is the key stage of the process in this research, which is where the data is mined. Once the data is pre-processed, and the irrelevant information is eradicated, it is then used for mining, using data mining techniques to discover patterns. However, it is not the intent of this paper to describe all the available algorithms and techniques derived from these fields. This research focuses on two main data mining methods that to helps to mine the data and find patterns. They are Clustering and Association. The reason behind choosing these rules is justified below. Clustering Clustering can be defined as a technique to group together a set of items having similar characteristics (Kuo et.al, 2002). In retail domain, cluster analysis is a common tool to segment the customers on the basis of their similarity on a chosen segmentation base or set of bases (Stewart.D.W and Girish.P., 1983). The actual choice for one or a combination of these bases largely depends on the business question under study (Wind, Y., 1978). Segmentation can be done on the basis of various variables/bases, such as 1) general or product-specific, and 2) observable or non-observable as classified by wedel M and Kamakura (2000). General bases for segmentation are independent of products, services or circumstances, whereas product-specific bases for segmentation are related to the product, the customer or the circumstances. Observable segmentation bases can be measured directly, whereas non-observable bases must be inferred. The combination of classification of segmentation bases is shown below. Twedt, D.W., (1967) as cited in Engel.J.F et.al, (1972), stated that the existence of huge amounts of transaction data in retail supermarket domain provides a great impetus for segmentation on the basis of purchase frequencies. Segmentation based on this divides customers into groups on their intensity of buying a product(s), such as light, medium and heavy buyers. According to Brijs.T, (2002), if customers are classified by their purchase frequency, these segments could then be treated differently in terms of marketing communication (pricing, promotion, product recommendation etc.) to achieve greater return of investment (ROI) and customer satisfaction. Therefore, in this research clustering is employed to segment the customers into various clusters on the basis of their similarity in purchase frequency. Several algorithms have been proposed in the literature for clustering, such as ISODATA, CLARA, CLARANS, ScaleKM, P-CLUSTER, DBSCAN, Ejcluster, BIRCH and GRIDCLUS (Kanungo.T. et al, 2002). It is not the objective of this research to use all these algorithms for clustering. However, as discussed earlier, k-means clustering algorithm would be used to cluster and its justification is given below. k-Means Clustering Algorithm The K-means has been considered as one of the most effective algorithms in producing good clustering results for many practical applications (Alsabti et.al, 1998). The main reason behind this is, when clustering is done for the purpose of data reduction, the goal is not to find the best partitioning, but simply needs a reasonable consolidation of N data points into k clusters, and, if necessary, some efficient way to improve the quality of the initial partitioning (Faber, 1994). Therefore, k-means algorithm proves to be very effective in data reduction and produces a good clustering output. The k-means algorithm clusters the data that are similar into various clusters namely Cluster 0, Cluster 1 to Cluster n (Kanungo et.al, 2002). Provided a set of n data points in real d dimensional space (Rd) and an integer k, the aim is to determine k points in Rd, called the centers, so as to minimize the mean squared distance from each data point to its nearest center. This measure is often called as squared-error distortion (Jain Dubes, 1988). The diagram below illustrates the standard k-means algorithm. It shows the results during two iterations in the partitioning of nine two-dimensional data points into two well separated clusters. Points in cluster 1 are shown in red, points in cluster 2 are shown in black; data points are denoted by open circles and reference points by filled circles. Clusters are indicated by dashed lines. The iteration converges quickly to the correct clustering; even there was a bad initial choice of reference points. Lloyds algorithm is another popular version for K-means clustering which requires about the same amount of computation for a single pass through all the data points, or a single iteration, like the standard K-means algorithm (Faber, 1994). Lloyds algorithm is similar to standard k-means algorithm, except when the cluster centroids are chosen as reference points in subsequent partition; the centroids are adjusted both during and after each partition. However, the k-means algorithm constantly updates the clusters and requires comparatively less iterations than Lloyds algorithm, thus, k- means algorithm is considerably faster. This is the key reason that leads to the selection of k-means algorithm, since it can group the customers which have similar purchase frequency into different clusters in less iterations. However, Faber, (1994), pointed two major drawbacks to this algorithm. Firstly, it is computationally inefficient for large datasets. Secondly- although the algorithm will always produce the desired number of clusters, the centroids of these clusters may not be particularly representative of the data. Association Rules Association rule discovery was proposed to find all rules in a basket data to analyze how items purchased by customer in a shop are related (Gery Haddad, 2003). The rule refers to the discovery of attribute value associations that occur frequently together within a given data set (Han Kamber, 2001). It is typically used for market basket analysis to discover rules of the form x% of customers who buy item A and B, also buy item C (Zaiane, 2001) and is an implication of the form (A, B) à ¨C. Some of the key definitions drawn from literature that characterize association rule technique are provided below (Agarwal, Imielinski and Swami, 1993). Itemset (i) Set of items that contain in a single transaction (e.g. {milk, sugar, curd}) Support (s) The support expresses the percentage of transactions in the data that contain both the items in the antecedent and the consequent of the rule. Confidence (c) Confidence estimates the conditional probability of B given A, i.e. P (B |A) and it can be calculated as Confidence (c) =s (A B) / s (A). Association rule discovery typically involves a two phased sequential methodology (Brijs T., 2002). Finding frequent itemsets The first phase involves looking for so-called frequent itemsets, i.e. itemsets for which the support in the database equals or exceeds the minimum support threshold set by the user. This is computationally the most complex phase because of the number of possible combinations of items that need to be tested for their support. Generating association rules Once all frequent itemsets are known, the discovery of association rules is comparatively straightforward. The general scheme is that, if ABCD and AB are frequent itemsets, then it can be calculated whether the rule AB à ¨ CD holds with sufficient confidence by computing the ratio confidence = s (ABCD) / s (AB). If the confidence of the rule equals or exceeds the minconf threshold set by the user, then it is a valid rule. For an itemset of size k, there are potentially 2k-2 confident rules. Association rules can help to discover frequently purchased combinations of products within a customer segment and provide customised service by promoting certain products or product combinations to the defined segments (Brijs T. et al, 2001). Therefore, in this research, frequent itemsets for each customer cluster will be generated and their combinations are compared to identify the differences in purchase behaviour to provide customised service. Traditionally, support and confidence are used in association rule discovery, but Aggarwal Yu, (1998), criticized this support-confidence framework for association rule discovery for the following main reasons. First of all, setting good values for the support and confidence parameters in association rule mining is critical. For example, setting the support threshold too low will lead to the generation of more frequent itemsets. But even if they would be statistically significant, their support is usually too low to have a significant influence. On the other hand, setting the support threshold too high increases the probability of finding insignificant relations and of missing some important associations between items. Further Agarwal Yu, (1998); Brin et al., (1998), as cited in Brijs.T,(2003), introduced the lift (also called interest) measure to overcome the disadvantage of confidence in not taking the baseline frequency of the consequent into account. Lift/Interest (l) Lift is computed as the confidence of the rule divided by the support of the right-hand-side (RHS). In other words, lift is the ratio of the probability that A and B occur together to the multiple of the two individual probabilities for A and B. Lift (l) = s (A B) / s (A).s (B) In order to perform predictive analysis, it is useful to discover interesting patterns in the given dataset that serve as the base for future trends. The best and most popular algorithm used for this analysis is called the Apriori algorithm (Varde et.al, 2004). Apriori Algorithm The Apriori algorithm was proposed by Agarwal et.al, (1994) (Varde et.al, 2004). The algorithm finds frequent items in a given data set using the anti-monotone constraint (Petrucelli et.al, 1999), as cited in Varde et.al, 2004). It works under the principle that all subsets of a frequent itemset must also be frequent. In other words, if at least one subset of an itemset is not frequent, the itemset can never be frequent anymore. This principle simplifies the discovery of frequent itemsets significantly because for some itemsets, it can be determined that they can never be frequent before checking their support against the data anymore. This is the key reason to select this algorithm, since the association rules for the items can be discovered more quickly and efficiently. Given a data set, the problem of association rule mining is to generate all rules that have support and confidence greater than a user-specified minimum support and minimum confidence respectively. Candidate sets having k items can be generated by joining large sets having k-1 items, and deleting those that contain a subset that is not large (where large refers to support above minimum support). Frequent sets of items with minimum support form the basis for deriving association rules with minimum confidence. For A à ¨ B to hold with confidence C, C% of the transactions having A must also have B. Though the algorithm is very efficient in association rule mining, it has certain drawbacks, found by Margahny Shakour, (2006). After discovering the 4-frequent itemsets this algorithm needs extra data structure and methods to process, since the further itemsets can be obtained by different ways. This method is fast only while handling small data. There are several tools available for clustering and association rule mining such as ARMiner, Clementine (SPSS), Enterprise Miner (SAS), Intelligent Miner (IBM), Decision Series (NeoVista). To mine association rules, WEKA is used, which is a collection of machine learning algorithms for data mining tasks and SPSS statistics 17.0 for clustering. WEKA is an open source software available online and very efficient in mining large datasets, where as SPSS statistics 17.0 is a statistical analysis package available at Brunel university computer labs. Pattern Analysis Pattern analysis means understanding the results obtained by the algorithms and drawing conclusions. This is the last phase in data mining process, where the uninteresting rules or patterns from the set found in the pattern discovery phase are filtered out (Cooley et.al, 2000). The uninteresting patterns are filtered out by applying appropriate methodologies on the results and produce some interesting statistical patterns. SUMMARY This chapter discussed the concept of data mining, its evolution and applications in todays business world. Then, it provided an overview regarding the role of data mining in retail supermarkets to improve customer relationships, followed by a discussion about the typical data mining approach. It also discussed the techniques and algorithms implied in this project and the reason for their choice. The following chapter will explain about the research approach followed in this dissertation. CHAPTER 3 : RESEARCH APPROACH Introduction This chapter will discuss about the research approach employed in this project. It starts with a discussion about the research and literature review methods, followed by the data collection and justification of data mining approach on the data. Research Methods The research approach depends upon the objectives and aim of the study, as it assists the researcher to elicit appropriate responses. Boyatzis (1998) defines research methods as taxonomic procedure used for problem solving where, first data is collected based on the research question, hypotheses are stated, data analysis is carried out using appropriate techniques, results are interpreted and conclusions are derived. According to Hussey et al (1997), research methods can be distinguished in two types they are Qualitative and Quantitative approach. Oates (2006) says that, quantitative research method is the data or evidence on numbers whereas qualitative research method includes all non-numeric. In this research, quantitative research methodology is used. Quantitative study makes use of the numeric data that has been collected from a group of people interested in the subject area which is then analysed and interprete

Bio of Marley :: essays research papers

BOB MARLEY Jamaica has produced an artist who has touched all categories, classes, and creeds through innate modesty and profound wisdom. Bob Marley, the Natural Mystic who introduced reggae to European and American fans still may prove to be the most significant musical artist of the twentieth century. Bob Marley gave the world brilliant music and established reggae as major forces in music that is comparable with the blues and rock&rolls. His work stretched across nearly two decades and still remains timeless. Bob Marley & the Wailers worked their way into all of our lives. "He's taken his place with James Brown and Sly Stone as pervasive influence on r&b", said Timothy White, author of the Bob Marley biography "Catch A Fire". It is important to think of the roots of this legend: the first superstar from the Third World, Bob Marley was one of the most charismatic and challenging performers of his time. His music reflects only one source: the street culture of Jamaica. Later, in 1930, Ras Tafari Makonnen was crowned Emperor of Ethiopia. Tafari claimed to be the 225th ruler in a line that went back to Menelik, the son of Solomon. The Garvey followers in Jamaica, who consulted their New Testaments for a sign, believed that Haile Selassie was the black king that Garvey had said would deliver the black race. It was the start of a new religion called Rastafari, which Bob was into heavily. Fifteen years after, in Nine Miles deep within Jamaica Robert Nesta Marley was born. His mother Cedella Booker was an eighteen-year-old black girl while his father was Captain Norval Marley, a 50-year-old white man working for the Jamaican Forestry Commission. The couple married in 1944 and Norval left Cedella to legitimize their unborn child. Then Bob was born on February 6, 1945. Norval's family applied constant pressure to Bob and, although he provided financial support, Norval seldom saw his son who grew up in St. Ann to the north of the island. Bob Marley, barely into his teens, moved to Kingston (Trench Town) in the late Fifties. His friends Were other street youths, also not happy with their place in society. One friend Neville O'Riley Livingston was known as Bunny, Bob met Bunny when his mom took work taking rooms behind a rum bar owned by Toddy Livingston Bunnys father. Bob took his first musical steps with Bunny.

Alienation in All Quiet on the Western Front :: All Quiet on the Western Front Essays

Alienation in All Quiet on the Western Front      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to the Webster's New World College Dictionary, alienation is 1. Separation, aversion, aberration.   2.   Estrangement or detachment.   3.   Mental derangement; insanity.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The theme of All Quiet on the Western Front is about how World War I destroyed a generation of young men. It has taken from them the last of their childhood years, it has destroyed their faith in their elders, it has taught them an individual life is meaningless--and all it has given in return is the ability to appreciate basic physical pleasures. According to Paul, though, the men haven't entirely lost human sensitivity: they're not as callous as they appeared in Chapter 1, wolfing down their dead companions' rations. It's just that they must pretend to forget the dead; otherwise they would go mad.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Remarque includes discussions among Paul's group, and Paul's own thoughts while he observes Russian prisoners of war (Chapters 3, 8, 9) to show that no ordinary people benefit from a war. No matter what side a man is on, he is killing other men just like himself, people with whom he might even be friends at another time.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But Remarque doesn't just tell us war is horrible. He also shows us that war is terrible beyond anything we could imagine. All our senses are assaulted: we see newly dead soldiers and long-dead corpses tossed up together in a cemetery (Chapter 4); we hear the unearthly screaming of the wounded horses (Chapter 4); we see and smell three layers of bodies, swelling up and belching gases, dumped into a huge shell hole (Chapter 6); and we can almost touch the naked bodies hanging in trees and the limbs lying around the battlefield (Chapter 9).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The crying of the horses is especially terrible. Horses have nothing to do with making war. Their bodies gleam beautifully as they parade along--until the shells strike them. To Paul, their dying cries represent all of nature accusing Man, the great destroyer.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In later chapters Paul no longer mentions nature as an accuser but seems to suggest that nature is simply there--rolling steadily on through the seasons, paying no attention to the desperate cruelties of men to each other. This, too, shows the horror of war, that it is completely unnatural